Eleni Mitakos from Galmatic emailed us with a question. She asks, ” if we have bought contact lists from you in the past – how often should we update them? What’s the best way to keep our database current?”
Well Eleni there are a few ways. The media is a fickle industry and people do move around a lot. If you have an old list you can start by emailing the contacts on there and just ask if they are still the right person. Often if someone has left their bounce-back message will give you the new person’s details. Or the phone number might still be relevant so you can call and find out who the contact is now. Another way is to buy the magazines and newspapers you really want to get into and look up who the team is which is usually stated in the first few pages of magazines and in the various sections of newspapers. If you’re regularly pitching news to the media you’ll be updating it as you go. If you haven’t used your list for about a year you might need a new one.
HOW DO YOU KEEP BOUGHT LISTS UP TO DATE?