Dynamic Business Article

Get a handle on the GFC: How two entrepreneurs did

Jules Brooke and Simone Heydon had been running a full-service communications agency for six years when the GFC hit in 2008, and their client-base of SMB owners and entrepreneurs pulled the reigns on their marketing spend – hard.

In dire need of a new revenue stream, Brooke had what she calls her “lightbulb moment” and the pair launched a new lower-cost product, teaching their clients DIY public relations and marketing, and Handle Your Own PR was born.