We hope you can join us for the Masterclasses! You can attend one, two or three of them - they're completely free of charge, so go for it!
Look forward to seeing you shine in the media.
HYOPR team - Jules, Jasmine & Julia
Handle Your Own PR founder Jules Brooke will be hosting a series of FREE online masterclasses in September and October 2023, each one addressing a different PR hot topic.
If you're looking to get on TV or in the gift guides - or simply want some tips about how to nail the perfect media release - you don't want to miss this!
Masterclass #1:
What is a media release and how do you write one?
Tuesday 12th September, 12.30pm-1.30pm AEST
A well-crafted media release is the key to your PR success, and Jules will unlock her top tips and tricks for writing a great one!
Masterclass #2:
How to get your product in the gift guides
Tuesday 3rd October, 12.30pm-1.30pm AEST
With Christmas fast approaching, you need to act now if you want to take advantage of the HUGE boost that comes with getting your product featured in a gift guide!
Masterclass #3:
How to get featured on TV
Tuesday 17th October, 12.30pm-1.30pm AEST
It's the holy grail of PR for many, and there's no doubt that a TV appearance can pay off in spades for your brand! Whether it's a breakfast show or evening current affairs program, Jules will teach you how the TV process works and how you can work it to your advantage.
Photography is key
Learn why it is so important and the types of shots you need to have
Understand how to create newsworthy angles
This is the most common mistake people make. If you can understand how to present your story you are halfway there!
The power of following Up
These days many people only get their story picked up the second time around. Understand why, and how to get noticed
Milk it baby!
Much of the power of PR is in how credible it makes you.
Learn how much you can extend the audience by pushing your message far and wide.
The six steps to running a PR campaign that works
This webinar is perfect for you if you want to understand what PR is, how the PR process works, and what you need to have ready before you get started. It includes the six PR campaign steps and a brief overview of each. The content includes the following steps:
What you need to have ready including your website, why photography could ‘make or break’ your campaign, including quotes and research, and your biography.
There are numerous ways to come up with newsworthy angles. Jules explains some of the different ways you can make your story catnip to the media..
How long should it be? When do you include quotes and from who? How do you use research results? Learn everything you need to know about media pitches.
There’s an art to engaging the interest of a journalist or producer. Who should you contact? What should you say? When should you contact them? These and other key questions are answered.
Following up with any journalists that haven’t responded is a crucial part of any PR campaign. In fact, it’s essential. Jules helps you understand when to do it, and what to say!
PR is the gift that keeps on giving. There is so much you can do with your media clippings to amplify your message. Jules explains some of the options available to you.
Hear what other business owners have to say
Andrew McLaren
Understanding Families and To Do Kids
“Of the people who have mentored and taught me, Jules Brooke stands out. She doesn't lecture, she imparts her immense knowledge and experience as a gift. Jules is very highly respected in the PR and media industries.”
Kerry Anne Nelson
Author and Founder of Operation Verve
“I just love this woman! The more I see the massive difference she will make in my business, the more I realise just how generous, knowledgeable and ambitious she really is. I’m taking my business to the media, and Jules Brooke is helping me do it!”
Melissa Dunbar
CEO Big Fish Events Group
“Stop talking about getting PR done and call Jules. Simply join her online course where she will teach you how to do it and connect you up immediately with journalists to get stuff done.”
Register here to take your first steps towards PR mastery!
We hope you can join us for the Masterclasses! You can attend one, two or three of them - they're completely free of charge, so go for it!
Look forward to seeing you shine in the media.
HYOPR team - Jules, Jasmine & Julia
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